玩具篇:①多美、万代两大龙头发展史表明,IP绑定是最佳路径。90年代末-21世纪初多美与万代仍在爆款原创玩具中竞争,但以儿童为主的原创玩具未能抵御人口与经济逆风,行业整合后龙头商业模式重构。万代在外部授权IP产品领域,上游深度绑定东映、自有化高达IP助其2010年至今在儿童IP玩具、全年龄IP兴趣玩具/游戏中建立坚固壁垒,“IP价值最大化”在业绩层面的不断兑现也让其股价自2010年以来走出长牛、...
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