0946 ET - Higher prices for new vehicles may lead to a shift in consumer interest for used vehicles, which could in turn benefit listing sites, says D.A. Davidson's Tom White and Wyatt Swanson in a research note. The analysts estimate that at least 70% of user engagement on Cars.com and CarGurus is consumers researching and comparing used vehicles, providing dealers with access to in-market used car shoppers at a critical time. "Additionally, with average U.S. dealer gross profit per used vehicle in the $1.5K-$2.5k range, we estimate dealers only need to sell 1-2 units per month on average... to generate positive ROI from their listing subscription on these platforms." (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
April 08, 2025 09:46 ET (13:46 GMT)
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