金吾财讯 | 腾讯音乐(01698)股价震荡上涨，截至发稿，涨11.02%，报51.4港元，成交额1107.12万港元。野村发报告指，腾讯音乐为其母公司腾讯控股(00700)生态系统提供音乐内容，并受惠于腾讯生态系统，尤其是腾讯视频制作的内容及微信广泛的分发和社交渠道。同时，腾讯音乐又是中国最大的串流音乐公司，其四大旗舰音乐应用程式的线上音乐月活跃用户总数达5.56亿。野村估计，按线上音乐收入计算，腾讯音乐的市占率在2024年达70%以上。同时，腾讯音乐在中国拥有庞大且无可比拟的音乐库，包括超2.6亿首曲目。该行表示，在经济放缓的情况下，腾讯音乐提供价格合理的娱乐服务，该行首予“买入”评级，并设美股目标价17.2美元。
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