毛戈平:廿载淬炼 大师匠韵与长期价值共生

中泰证券
08 Apr

从彩妆的竞争格局变迁,解构品牌长青要素。彩妆经历了三个周期,第一是2017 年之前,这一时期占据市场主要份额的是以美宝莲(市占率10%以上)为代表的国际大众彩妆品牌,同时卡姿兰、玛丽黛佳也占有一定份额。第二,2017-2021 年,随小红书种草平台、KOL 以及直播带货的崛起,新渠道的出现给了新锐品牌以发展机会,期间完美日记、花西子等品牌相继成立,国货彩妆迎来快速增长;国货彩妆品牌市占率在21 年...

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