By Adriano Marchese
Cineplex box-office figures dropped off in March as Disney's Snow White and Mickey 17 failed to bring more people to the big screens, weighing on the first quarter.
The Toronto-based movie-theater chain on Tuesday said box-office revenue for the month came to 29.5 million Canadian dollars ($20.7 million), down 50% from March of 2024.
"Snow White," the controversial live-action remake of the Disney classic, grossed $43 million in the U.S. in its opening weekend in March, less than the $50 million mark that was projected. The movie currently has a user-rating score of 1.6 out of 10 on film-and-TV website IMDb.
Together with the other months in the first quarter, the company said it generated C$101.9 million in box-office revenue in the quarter, down about 19% from a year earlier.
Cineplex said the lower revenue for the quarter was also due to the strong line-up a year earlier, which included Dune: Part Two, and Kung Fu Panda 4, that set a high benchmark for the period.
The company said A Minecraft Movie has kicked off the current second quarter with the biggest domestic debut of the year, and the best in history for a video-game adaptation.
In the first week of April, Cineplex said it has achieved over half of the box office sales achieved in March of this year and April of last year, respectively.
Other titles Cinexplex expects will draw in moviegoers are Thunderbolts, Mission Impossible: The Final Reckoning, Karate Kid: Legends, and the live-action adaptations of Lilo & Stitch and How to Train Your Dragon.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
April 08, 2025 08:04 ET (12:04 GMT)
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