Guess?, Inc. GES is expanding its fashion reach in the premium accessories space. The company, alongside its partner WHP Global, has tapped longtime collaborator Sequel — a division of the Timex Group — with a new five-year licensee partnership. Through this partnership, it will develop a new line of premium watches under the rag & bone brand. The first collection is slated for a fall 2025 debut and will be available globally through premium department and specialty stores and rag & bone boutiques.

The deal is a strategic move for Guess?, which has had a long-standing relationship with Sequel in designing high-quality fashion watches. By leveraging Sequel’s expertise to develop the new rag & bone watch line, the company is expanding its reach in the premium accessories segment and targeting a more upscale consumer base.

By combining strong design aesthetics, brand equity and operational know-how, this partnership positions Guess? to not only strengthen rag & bone’s product offerings but also expand its footprint in the premium fashion accessories arena.

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What Else Should You Know About GES?

Guess? demonstrates strong potential as a resilient and forward-looking global retailer. Strategic acquisitions like rag & bone, robust performance in key international markets and aggressive brand elevation initiatives position it for sustained growth. With an expanding product portfolio, growing direct-to-consumer channels and disciplined cost management, the company is well-poised to deliver long-term shareholder value.

That being said, Guess? is not immune to a complex consumer environment characterized by evolving purchasing behaviors and economic pressures. In its latest earnings call, the company noted that it expects consumers to remain cautious with their spending due to ongoing concerns around inflationary headwinds and potential tariff impacts through fiscal 2026. It also pointed to continued geopolitical tensions, including the war in Ukraine and the Red Sea crisis, as factors affecting the European consumer and disrupting global supply chains.

Shares of this Zacks Rank #4 (Sell) company have lost 24.3% in the past three months compared with the industry’s 26.8% decline.

Stocks to Consider

V.F. Corporation VFC engages in the design, procurement, marketing and distribution of branded lifestyle apparel, footwear and accessories for men, women and children in the Americas, Europe and the Asia-Pacific. VFC sports a Zacks Rank #1 (Strong Buy) at present. You can see the complete list of today’s Zacks #1 Rank stocks here.

The consensus estimate for V.F. Corporation’s current-quarter earnings per share (EPS) indicates growth of 53.1% from the year-ago levels. V.F. Corporation delivered an earnings surprise of 82.4% in the last reported quarter. 

Gildan Activewear Inc. GIL manufactures and sells various apparel products. Gildan Activewear carries a Zacks Rank of 2 (Buy) at present. GIL delivered a trailing four-quarter earnings surprise of 5.3%, on average.

The consensus estimate for Gildan Activewear’s current fiscal-year sales and EPS indicates growth of 4.4% and 16%, respectively, from the year-ago actuals.

Hanesbrands HBI engages in the design, manufacture, sourcing and sale of apparel essentials for men, women and children in the United States and internationally. Hanesbrands has a Zacks Rank #2 at present.

The Zacks Consensus Estimate for Hanesbrands’ current fiscal-year EPS indicates growth of 32.5% from the year-ago period’s reported figure. HBI has a trailing four-quarter average earnings surprise of 43.6%.

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This article originally published on Zacks Investment Research (zacks.com).

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