安踏押注下一个“始祖鸟”

华尔街见闻
11 Apr

作者 | 王小娟 编辑 | 黄昱 安踏不语,只是一味“买买买”,这一次依旧盯上的是户外赛道。 4月10日,安踏集团宣布以2.9亿美元全资收购德国户外品牌Jack Wolfskin(狼爪),预计交易将于2025年第二季度末或第三季度初完成。 狼爪创立于1981年,以功能性户外装备闻名,其标志性Texapore防水薄膜技术曾引领行业标准,在欧洲市场占据重要地位,于2007年进入中国,高峰期门店达700...

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