在做2024年的复盘时,专业户外品牌凯乐石发现了一组让他们兴奋的数据:2024年,在特卖电商平台唯品会上,凯乐石年销百万的爆款单品同比增长350%。同时,唯品会上,女性对凯乐石的购买人数超过男性,女性用户占比近70%,远超其他电商平台。如果把2021年当作户外元年,那么今年已是户外走入大众视野的第五年,户外赛道也开始从高速增长的蓝海逐渐进入竞争激烈的阶段,几乎所有的品牌都在思考:未来的增量在哪里?...
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