4月9日 - ** 营销平台AppLovinAPP.O股价下跌4.8%至224.97美元
** 杰富瑞将PT从600美元下调至450美元
** 杰富瑞表示,关税对APP电子商务业务的影响可能超过移动游戏,因为许多产品都是国际采购的
** 关税带来的更高定价将提高APP需要提供的广告支出回报率(ROAS) 门槛,并将影响消费者的购买意愿和广告商根据ROAS进行支出的能力--券商
** Jefferies表示,取消对个人消费者跨境购买800美元以下商品的最低关税豁免,同样会提高电商价格,并造成同样的ROAS计算问题。
** APP 上周提交了一份收购 TikTok 境外资产的竞标书((link));中国周三重申,任何收购 TikTok 的交易都必须符合中国法律。 (link)
** 截至最后收盘,股价年累计下跌 27.3
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