在运动消费持续扩容的背景下,传统零售模式正面临产品同质化、门店坪效低、消费体验单一等多重挑战。据《中国泛年轻人群运动消费白皮书》显示,76.3%的年轻人仍偏好线下门店购物,但传统零售模式难以满足消费者对于“一站式购物”的消费体验诉求。2024年12月,361°推出全新零售业态“361°超品”,通过打造“800㎡+超大购物空间、高质价比产品及场景化的购物体验”三位一体的“一站式大众运动消费新主场”,...
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