汽车之家联合一财、瓴羊发布《AI时代汽车全域营销实战手册》 技术赋能车企线索转化

中国新闻网
11 Apr

一财商学院联合瓴羊、汽车之家共同发布《数据突围:AI时代汽车全域营销实战手册》,基于对汽车之家全网约2亿注册用户、超90家主机厂与25000个经销商等海量数据的洞察分析,助力车企探索数字化和 AI时代下的汽车营销新范式。老车主成购车主力,备选车型多、线索获取难老客代表换车或增购的汽车消费人群,新客代表第一次购车的消费人群,随着汽车以旧换新和老车批量进入淘汰期,汽车市场迎来两大变化:一是老客取代新客...

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