从高调收购威士忌资产到狼狈剥离,怡园酒业用五年时间演绎了一场“多元化豪赌”的溃败。这场以“突破葡萄酒增长瓶颈”为初衷的战略冒险,不仅让怡园酒业陷入业绩亏损、股价暴跌的泥潭,更暴露出其在渠道布局、品牌建设、治理结构等方面的深层病灶。当威士忌泡沫破裂,怡园酒业不得不面对一个残酷的现实:脱离主业根基的盲目扩张,或许早已为今日的困境埋下伏笔。再次由盈转亏3月20日,怡园酒业发布2024年财报,实现收益...
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