全域带货,腾讯要走自己的路

伯虎财经
11 Apr

过去一年,腾讯在电商领域动作频频,其“电商梦”似乎也有了新的打法。去年初,腾讯CEO马化腾还在高调表示,“要全力发展视频号直播电商”,但在去年下半年,风向已经开始变了。去年8月,视频号小店升级为微信小店,进一步打通了商品与微信生态的连接;12月,微信小店推出“送礼物”功能,开始探索“社交+”的电商新模式。近日,微信宣布已开通视频号橱窗带货的达人,可升级为“微信小店带货者”,能够在视频号、公众号、...

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