分众传媒拟83亿“吞下”新潮传媒 标的融资约89亿京东百度寻机退出

长江商报
11 Apr

长江商报消息 广告行业罕见的重磅收购动作出现,市场格局或将生变。4月9日晚,分众传媒(002027.SZ)发布公告称,拟以发行股份及支付现金的方式,收购成都新潮传媒集团股份有限公司(以下简称“新潮传媒”)100%的股权。分众传媒与新潮传媒同属于梯媒,不同的是,分众传媒全面覆盖,新潮传媒侧重于户外视频广告。对于本次收购,分众传媒表示,公司线下品牌营销网络覆盖范围得到扩大,公司与重组标的将在多个方面...

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