茶饮加盟 “退烧”,扩张走到拐点

国际金融报
12 Apr

奶茶加盟,一直是低成本、低门槛的热门创业项目之一,经过前几年的快速扩张,“一条街四五家奶茶店”成了现制茶饮店密度的真实写照。2024年,新茶饮行业似乎迎来拐点:一些经营不善的店铺陆续关店,甚至有品牌主动暂停加盟业务,集中精力寻求盈利之道。  近期,5家新茶饮头部公司相继披露2024年财报和招股书,其中3家公司门店增速显著放缓。  当行业规模到达一定体量,面对门店增速放缓、单店GMV下降,茶饮行业...

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