安踏收购德国狼爪:一场“防御性”扩张

21世纪经济报道
12 Apr

进攻是最好的防守,安踏集团似乎正在践行此种策略。2025年4月10日,安踏集团宣布,将全资收购起源于德国的户外服饰、鞋履及装备专业品牌Jack Wolfskin(狼爪),基础对价为现金2.9亿美元。在满足其他惯常交割条件后,该次收购预计将于2025年第二季末或第三季初完成。在目前市场形势下,扩张似乎有着挑战。在截至2025年2月28日的最新财季,耐克大中华区营收同比下滑17%至17.3亿美元;在...

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