290亿上海广告大佬,83亿吞并对手

21世纪商业评论
11 Apr

头号玩家,扩展版图。广告大佬江南春,把老对手纳入麾下。4月9日晚,江南春掌舵的分众传媒公告,以发行股份及支付现金的方式,收购100%新潮传媒股权,预估值约83亿元。交易完成后,新潮传媒将成为分众传媒的全资子公司,原董事长张继学,将担任分众传媒副总裁和首席增长官。这两家公司,均是户外广告头部玩家,相爱相杀多年。中国广告协会数据显示,分众和新潮的市场份额分列第一和第三位。合并后,江南春手握的市场份额将...

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