安踏拟斥资超20亿收购狼爪 原有品牌业绩增速缓慢

财中社
11 Apr

随着专业运动品牌始祖鸟、lululemon获得中产阶级喜爱,收购国际户外专业品牌成为“拯救”本土运动企业的最直接方式。4月10日,安踏体育(02020,下称“安踏”)宣布收购领先户外服装鞋履专业品牌的Jack Wolfskin(“狼爪”),金额为2.9亿美元,折合人民币超20亿元。狼爪针对活跃户外及都市户外客群打造专业户外产品,应用场景涵盖徒步、自行车、滑雪及露营。狼爪理念是“让每个人都能通过无尽...

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