亚马逊把Netflix的广告价格打下来了

虎嗅
09 Apr

一要说在美国广告市场里,未被巨头垄断且最为活跃的板块,应该就是流媒体了。根据群邑智库的数据,2025年CTV广告将以20%的增速,冲刺460亿美元的市场规模。到2029年,全球流媒体电视的广告收入将占电视总收入的37.5%。蛋糕是越来越大。可以说在美国的广告市场,流媒体电视是增长前景最好的赛道之一,也是竞争最为充分的领域。目前的现状是,流媒体广告市场已经陷入到了价格战的泥潭之中,而今年尤甚。...

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