毛戈平:39亿的货只有6亿成本、近50%的营销费率把消费者当韭菜?研发成本仅3200万!

九号观察
09 Apr

来源 | 财经九号&九号观察作者 | 跳跳资本和资本市场认利润率,一家公司的利润率往往越高越好,意味着企业赚钱的能力越强,估值自然也就水涨船高。但是站在消费者的角度来说,如果提供的商品利润率太高、成本太低,是否意味着消费者当了冤大头?此外,如果一家企业尽管自称高度重视创新与研发,却在研发投入上吝啬的可怜,另一方面却在营销方面大把撒钱,甚至营销费用占到了营收规模的近一半,这家企业的核心竞争力和...

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