两年关掉500多家直营店,海伦司转型加盟这步棋是否奏效?

新京报
12 Apr

“小酒馆第一股”海伦司交出的这份2024年成绩单不算理想,营收同比大幅下滑近四成,这已是公司连续第三年营收下滑;公司拥有人应占年内利润由盈转亏。  海伦司也在通过转型改善业绩状况。2023年开始大批量关闭直营门店的同时,也重启加盟,两年时间关闭500多家直营店,开了400多家“嗨啤合伙人酒馆”的加盟模式门店。尽管特许经营业务收入在2024年实现了八成的增长至1.95亿元,但从单店效益看存在下滑。...

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