【“中国小酒馆第一股”海伦司深陷困境】海伦司曾以“10元小酒馆”定位在年轻群体中扩张,2024年却面临直营业务腰斩、同店销售额下滑超20%、利润由盈转亏等难题。2024年,海伦司总收入从12.09亿元大幅下滑37.8%至7.52亿元,直营业务收入从11.03亿元下降至5.58亿元,跌幅约50%。特许经营业务收入从1.05亿元增加至1.95亿元,同比增长约85%。2024年,海伦司净亏损达...
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