“小便总裁”接手的青岛啤酒,高端路难行

数智研究社
Apr 09

“小便总裁”姜宗祥接过来的是一个营收、销量双双下降的青岛啤酒,仰赖于高端化的逐步推进,才维持住了净利润、毛利率的增长。只是,青岛啤酒的高端化之路并不好走,和华润等竞对相比,其高端化成绩高下立判。文|万 芙近日,青岛啤酒披露了2024年增利不增收的年报。数据显示,青岛啤酒实现营收321.4亿元,同比降5.30%;归母净利润为43.45亿元,同比微增1.81%。如此业绩,在青岛啤酒近年来的发展历程中...

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