《港湾商业观察》施子夫 王璐号称“有问题,就会有答案”的知乎(02390.HK;ZH.US)是用户较为熟悉的知识分享及交流平台,在其上市时也被称为“知识社区第一股”。毫无疑问,在国内知识社区竞争格局中,知乎模式独树一帜,竞争力也被外界认可。不过,在日前交出的2024年业绩答卷中,知乎的收入及活跃用户呈下滑态势,公司所面临挑战也并不算小。此外,从众多消费者的投诉反馈来看,知乎还需要更加重视用户体验。...
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