斯凯奇中国:回归舒适,加码一二线城市

21世纪经济报道
14 Apr

4月7日,斯凯奇在上海发布多款2025年新品,并宣布市场与渠道调整策略。  斯凯奇中国总经理及销售运营高级副总裁陈孝哲告诉《21CBR》,过去几年,公司更关注下沉市场的潜力和机会,广开门店。  “进入2025年,斯凯奇对渠道策略有新的思考,会‘回归舒适初心’,并在一二线城市加大投入。”陈孝哲说。  渠道调整  斯凯奇在2007年以合资模式进入中国内地,目前已开设近3500家线下门店,并构建了线上及...

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