Netflix Projects $10.4B in Q1 Revenue as Ad Tier Drives Growth

GuruFocus
16 Apr

Netflix (NFLX, Financial) is set to report Q1 2025 earnings on April 17, and the company's aiming to keep its streak going. It's guiding for $10.4 billion in revenue — up 11.2% from the $9.35 billion it posted in the same quarter last year.

On the profit side, it's projecting earnings of $5.58 per share, just shy of the $5.73 analysts are expecting. Operating margins are forecast at 28.2%, slightly down from the 29% it targeted for the full year, but still strong.

One big tailwind? The ad-supported plan. Netflix says nearly 50% of new sign-ups are choosing the cheaper, ad-backed option, which has helped drive user growth even as the company stopped reporting quarterly subscriber adds. Still, it confirmed it has surpassed 300 million global users — a 16% increase from last year.

On the content side, Netflix is going big. It plans to spend $18 billion on programming in 2025 — up from $17 billion in prior years — with CFO Spencer Neumann saying that figure isn't a cap. It's also forecasting $8 billion in free cash flow for the year, a key number investors are watching closely.

The Q1 lineup features returning hits like Black Mirror (Season 7) and You (Season 5), alongside new originals like Pulse and the Tom Hardy-led Havoc.

Options markets are pricing in about a 9% stock move either way after the report — a sign that while Netflix looks strong, expectations are already baked in.

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