Zillow Group, Inc. ZG recently announced the launch of a new analytics tool designed specifically for Showcase listings. This cutting-edge feature delivers in-depth performance insights, empowering agents and sellers to better track listing engagement and optimize their marketing strategies on the most visited real estate site in the United States. 

Zillow Showcase brings a modern, interactive and visually engaging experience featuring room-by-room photo organization, high-resolution, scrolling hero images and interactive floor plans that capture buyer interest. These premium listings stand out with special search markers and tags, making them more visible and easier to discover. The solution's AI-native enhancements also significantly improve their discoverability on Zillow’s platforms. When shared with Zillow’s vast audience of high-intent home shoppers, Showcase listings not only drive exceptional exposure but also give buyers a deeper, more meaningful understanding of the home’s layout, features and overall appeal.

The addition of performance insights will likely help agents gain a comprehensive view of how their Showcase listings perform over time. The tool provides metrics, such as page views, saves and shares, against similar non-Showcase listings in the same area. Moreover, agents can  access shopper interest by geographic location, giving them a clear picture of demand across different regions and helping them fine-tune their marketing approach.

Will Zillow Stock Benefit From This Rollout?
 

These new enhancements align with Zillow’s ongoing mission to equip home buyers, sellers, and agents with transparent, actionable data. According to Zillow’s Consumer Housing Trends Report, 75% of sellers consider local market and neighborhood-specific knowledge to be a critical factor when selecting an agent. With Showcase already outperforming standard listings in terms of speed and price, the addition of these features will likely enable agents to provide more precise guidance and market context to their clients. This boasts a solid growth opportunity for the company in the near term.

Zillow is constantly taking several measures to enhance transparency, equity and fair housing in the real estate market, bolstering experience for property managers and consumers. The company aims to capitalize on AI technology as it intends to introduce several AI advancements in 2025. The focus will be on improving visual and multimodal capabilities, including richer media content. Generative AI will empower home shoppers with insights and guidance on home financing. It will also enable real estate agents to better connect and engage with more potential customers. All these advancements will significantly enhance home buying and selling experiences, likely translating to healthy long-term growth for the company.

ZG Stock Price Performance

Shares of Zillow have gained 50.6% over the past year compared with the industry’s growth of 8.5%.

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ZG’s Zacks Rank and Key Picks

Zillow currently carries a Zacks Rank #3 (Hold). 

Some better-ranked stocks in the broader industry have been discussed below.

InterDigital IDCC sports a Zacks Rank #1 (Strong Buy) at present. You can see the complete list of today’s Zacks #1 Rank stocks here.

In the trailing four quarters, InterDigital delivered an earnings surprise of 158.41%. The company is a pioneer in advanced mobile technologies that enable wireless communications and capabilities.

InterDigital designs and develops a wide range of advanced technology solutions, which are used in digital cellular, wireless 3G, 4G and IEEE 802-related products and networks.

CommScope Holding COMM currently flaunts a Zacks Rank #1. It has a long-term growth expectation of 19.37%.

Headquartered in Hickory, NC, CommScope is a premier provider of infrastructure solutions, including wireless and fiber optic solutions, for the core, access and edge layers of communication networks. Since its inception in 1976, the company has created a niche market for itself, helping customers scale network capacity, delivering better network response time and performance, and simplifying technology migration. CommScope currently operates in three segments — Connectivity and Cable Solutions, Networking, Intelligent Cellular and Security Solutions and Access Network Solutions.
 
U.S. Cellular USM sports a Zacks Rank of 1 at present. In the last reported quarter, it delivered an earnings surprise of 150%. U.S. Cellular has taken concrete steps to accelerate subscriber additions and improve churn management. The company aims to offer the best wireless experience to customers by providing a superior-quality network and national coverage. U.S. Cellular is well-positioned to support the investment required for network enhancements, including the deployment of 5G technology

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United States Cellular Corporation (USM) : Free Stock Analysis Report

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