美团在守城,京东在破局:分钟级战争,全面打响

蓝鲸财经
16 Apr

作者|高见科技论 高恒2025 年,外卖与即时零售的战火全面引爆。京东高调杀入外卖,美团加速推进 “闪购” 品牌独立,两个本不在一个赛道的巨头,正面撞上了同一个时间单位 ——30 分钟。但这不只是流量的争夺,更不是一场补贴轮回。它是一次围绕 “调度能力、履约成本、用户反射” 的平台底层重构。不是谁能送一次,而是谁能把自己的节奏写进这座城市。一场看不见的系统战,已经打响。不是谁赢了谁,而是谁定义了...

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