** Shares of Caterpillar CAT.N rise 1% to $301 in morning trade
** Co says Chief Operating Officer Joe Creed will succeed James Umpleby as CEO effective May 1
** Umpleby will become the board's executive chairman starting May 1
** 10 of 28 brokerages rate the stock "buy" or higher, 14 "hold" and 4 "sell" or lower; their median PT is $375 - data compiled by LSEG
** As of last close, stock down ~18% YTD
(Reporting by Anshuman Tripathy)
((Anshuman.Tripathy@thomsonreuters.com))
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