即时零售的竞争白热化。4月15日，记者获悉，美团正式发布即时零售品牌“美团闪购”。平台方面介绍，即日起，全国消费者可在美团App首页进入“闪购”，选购蔬菜水果、酒水饮料、休闲食品、数码家电、美妆护肤、潮流玩具、运动用品、鲜花绿植、母婴用品、宠物用品等生活万物，下单后平均30分钟送达。
据了解，美团闪购业务最早于2018年在美团内部上线。数据显示，美团非餐饮品类即时零售日单量已突破1800万单。美团副总裁、闪购事业部负责人肖昆表示，消费者在生鲜食品、酒水饮料、日用百货、3C家电等商品上的消费粘性和频次持续提升，推出即时零售品牌是顺应消费者持续升温的即时需求。
业内人士指出，即时零售日益成为各类零售商、品牌商重要的生意渠道。平台对商家推出多种数字化经营助力工具，支持各行业商家拓展闪电仓新型供给业态，进一步获取生意增量。
（文章来源：广州日报）
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.