第四季度业绩连续六年亏损,如何打破“魔咒”?青岛啤酒回应

酒业内参
15 Apr

4月15日,青岛啤酒2024年度业绩说明会举行。有投资者提问:虽然冬季通常是啤酒行业的销售淡季,各大啤酒厂商第四季度业绩普遍不好看。但有报道称,公司往年第四季度业绩常以亏损为主,对于第四季度的淡季“魔咒”,公司是否有采取过相应措施?对此,青岛啤酒董事会秘书张瑞祥表示,啤酒行业消费的淡旺季非常明显,淡季的产能利用率会下降较多,影响到公司的业绩。本公司在2024年4季度的消费淡季积极调整产品结构,控制...

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