中国运动品牌龙头企业安踏集团近日发布一季度业绩报告,核心品牌安踏与FILA实现高单位数增长,高端品牌迪桑特与可隆体育增速高达65%-70%。同时,安踏宣布以2.9亿美元完成对德国户外品牌Jack Wolfskin(狼爪)的收购,进一步完善多品牌矩阵,直接对标李宁旗下攀山鼠、特步代理的索康尼等竞品,并与北面、哥伦比亚等国际品牌展开竞争。在中国运动用品市场进入存量竞争阶段的当下,头部品牌通过战略布局...
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