The Calmer Co. (ASX:CCO) has inked a huge new agreement with supermarket giant Woolworths (ASX:WOW) which will see the company’s 50-gram Instant Kava hit shelves in Australia as soon as the middle of the year.
Listen to the HotCopper podcast for in-depth discussions and insights on all the biggest headlines from throughout the week. On Spotify, Apple, and more.
“The national launch in Woolworths is a major milestone for sure… it further validates the growing consumer demand for premium Kava as a safer, cheaper alternative to alcohol,” Zane Yoshida, The Calmer Co’s CEO, told HotCopper.
The expansion means Instant Kava is on Woolies and Coles (ASX:COL) shelves.
“This reinforces our ambition to lead the rapidly growing category,” Mr Yoshida added.
CCO opens at 0.4cps on Wednesday after a 20% drop yesterday.
Join the discussion. See what HotCopper users are saying about The Calmer Co. and be part of the conversations that move the markets.
The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.