Market Chatter: Netflix Testing New AI Search Engine for Users

MT Newswires Live

Apr 14, 2025

Netflix (NFLX) is testing a new artificial intelligence search technology that aims to refine how users explore its catalog, Bloomberg News reported Saturday.

The search engine, which is powered by Microsoft-backed (MSFT) OpenAI, lets customers find shows using their mood and other criteria, the news outlets reported, citing the streaming giant.

Some customers in Australia and New Zealand can already use the tool, which is only available on Apple (AAPL) iOS devices, with the test to expand to the US and other markets soon, according to the report.

Netflix didn't immediately respond to MT Newswires' request for comment.

The company's shares were up 1% in recent premarket activity Monday.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0265550946.USD","symbol_name":"BGF SYSTEMATIC GLOBAL ENHANCED EQUITY YIELD \"A5\" (USD) INC","start_time":0,"source_url":"https://www.mtnewswires.com/","article_id":"2527511158","we_media_id":"1092851196","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2527511158","pubTimestamp":1744628441,"columns":[],"sourceInfo":{"source_id":"mtnewswires_news","name":"MT Newswires"},"weMediaInfo":{"media_name":"MT Newswires Live","introduction":"The most recognized names in North America, Europe and Asia rely on MT Newswires to power their applications. 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