美团京东隔空对垒,从即时零售竞速到重燃外卖市场

雷锋网
16 Apr

4月15日,美团酝酿已久的即时零售品牌“美团闪购”正式独立发布,并在美团APP增加“闪购”一级入口。这意味着闪购获得了平台进一步的流量倾斜。在当天美团闪购的视频中,闪购被定义为“下一代购物方式”,其中提及网购为“你的东东再等等”,被认为暗指京东。随后,京东也在当天宣布,其外卖订单量突破500万单,在官方微信公号提及“GMV比‘幽灵外卖’1000万单还大”。双方的官方发言充满了硝烟味。此前4月12日...

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