After 1H Boost, Tariffs Will Cut Into 2025 U.S. Auto Sales -- Market Talk

Dow Jones
14 Apr

0932 ET - Deutsche Bank says in a research note that its base care on the automobile sector assumes a "fairly strong 1H25 based on consumers pre-buying before prices begin to rise." But, that's followed by a decline in volumes in 2H25 as the tariffs flow through, driving up average transaction prices, leading to a U.S. seasonally adjusted annual rate of 15.4 million auto sales this year versus 16 million in 2024. Analyst Edison Yu says Ford and GM could see a gross cost increase of more than $10 billion while Tesla and Rivian see materially smaller increases, predicated on a 25% tariff on all imported vehicles and auto parts starting on May 3rd, but excluding US content on USCMA-compliant vehicles. (patrick.sheridan@wsj.com)

(END) Dow Jones Newswires

April 14, 2025 09:33 ET (13:33 GMT)

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