夏日未到,知名冰淇淋品牌梦龙营销动作频频。近期,联合利华宣布成立新公司“梦龙冰淇淋公司”,可以视为其剥离冰淇淋业务的第一步。北京商报记者注意到,趁着夏日将近,梦龙已在终端提前展开营销攻势。业内分析人士指出,离开联合利华,一些协同资源不再能够共享,梦龙需要独立应对夏季消费高峰期的市场竞争,所以提前热身有助于更好发挥。甜筒新品首发近日,北京商报记者注意到,在姚家园万象汇外立面,挂出梦龙全球代言人王嘉尔...
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