Lululemon&Keep:运动市场新局 破局关键何在?

和讯网
14 Apr

【运动服饰市场风云变幻,Lululemon与Keep表现各异】Lululemon2024年财报营收破百亿,但其北美市场失速,中国市场成为关键增长点。2024财年,中国大陆市场全年收入飙升至13.61亿美元,同比增长41.3%,占总营收比例升至12.9%。Lululemon在中国市场通过营销“她”、签约“她力量”大使、门店扩张等策略取得。同时,公司加码男装和鞋类市场,但面临激烈竞争和供应链风险。...

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