雪花啤酒与美团歪马送酒达成自营商品代工合作,系啤酒行业头部厂商首次

雷锋网
14 Apr

近日,美团旗下酒水即时零售品牌歪马送酒与华润雪花啤酒达成关键性战略合作,双方聚焦产能整合和供应链优化,开展精酿啤酒等优质歪马送酒自营商品代工合作,联合开发适配即时零售场景的特色产品。这是啤酒行业头部厂商首次与酒类即时零售平台达成自营商品代工合作,也是酒类即时零售平台深入产业链上游、携手品牌方开展供应链深度协同的标志性案例。双方希望通过代工合作优化产业链,共同加速啤酒行业个性化、多元化、品质化进程。...

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