晋江鞋王丁世忠,手上的牌又多了一张。 4月10日下午,其执掌的安踏集团宣布,将全资收购德国知名户外品牌Jack Wolfskin(狼爪)。 收购对价为现金2.9亿美元,约合21亿元人民币,预计将于今年年中完成交易。 “狼爪定位大众户外运动,与集团现有的高端户外品牌群形成差异化的品牌定位。” 安踏方面向记者解释,这将使集团的户外运动品牌,延伸至更广泛的消费群体。 与此前的多项收购不同,...
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