FILA增速放缓,安踏多品牌全球化布局将走向何方?

中时财经
18 Apr

中时财经原创出品作者:沈 阳编辑:张丽敏制图:张宇萱2025年4月10日,安踏体育用品有限公司(以下简称“安踏集团”)发布公告称,将全资收购德国户外服饰、鞋履及装备品牌Jack Wolfskin(狼爪),基础对价为现金2.9亿美元。近年来,安踏集团曾多次强调其多品牌战略布局,截至目前,安踏集团旗下包括安踏ANTA(中国)、斐乐FILA(意大利)、迪桑特DESCENTE(日本)、可隆KOLON(...

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