金吾财讯 | 华泰证券研报指，2024年，内房公司整体业绩承压，销售与拿地金额均有所下滑，亮点在于行业集中度迎来提升，头部房企在下行周期中展现出更强韧性。展望2025年，该行认为主流房企的开发业务利润率仍将处于底部区间，行业主基调将延续“稳健经营、聚焦核心”，投资端保持“以销定投”的扩张策略，盘活老旧库存仍是当下主流房企的战略重心。与此同时，该行认为后续部分房企的经营性业务利润占比有望继续提升，以及越来越多房企将围绕“好房子”战略持续推动产品品质升级。往前看，该行预计主流房企销售有望在低基数以及行业复苏背景下率先迎来企稳，并看好行业集中度进一步提升。该行更加看好以一线城市为代表的核心城市复苏节奏，以及在对应区域拥有储备或新获取资源的房企的估值修复，继续推荐具备“好信用、好城市、好产品”等元素的地产股。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.