【“中国电影消费年”正式启动 预计投入不少于10亿元观影优惠补贴】金十数据4月18日讯，在第十五届北京国际电影节开幕式上，国家电影局、中央广播电视总台启动“中国电影消费年”，以充分发挥电影对提振社会消费的积极带动作用。“中国电影消费年”将推出一系列电影消费惠民活动，突出跨行业、跨部门协同联动，实现多项举措首创首发，打出促进消费“组合拳”。中国工商银行、中国建设银行、中国银联、猫眼、淘票票等作为主要支持单位，预计投入不少于10亿元观影优惠补贴，围绕重点档期支持电影消费季，并持续开展“周末一起看电影”等促销活动，给电影观众带来实实在在的优惠。
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