性价比神话遇挑战:传音手机的高端化之路为何屡战屡败?

iDoNews
18 Apr

凭借对非洲市场的深刻洞察与极致本地化策略,传音手机一度成为全球手机行业的“逆袭样本”——避开中国与欧美市场的激烈竞争,以“农村包围城市”的战术深耕非洲,2024年其非洲市场份额稳居38%,全球出货量达1.8亿台,营收突破80亿美元。然而,进入2024年,这家以“本地化创新”闻名的企业却遭遇增长瓶颈:全年智能手机出货量1.2亿部,虽同比增长12%,但增速较2023年的35%大幅放缓;全年净利润仅为...

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