金吾财讯 | 布鲁克(00325)股价走高，截至发稿，涨7.89%，报109.4港元，成交额1.1亿港元。消息面上，天风证券发研报指，近期布鲁可召开2025年全球合作伙伴大会，公司首次提出“产品生态”概念。公司产品生态就像一棵大树，创新研发体系是树根(拥有500+专利奠定核心竞争力、6大经典系列、600+SKU)、丰富多元的全球IP(约50个IP)与产品矩阵是树枝、全球用户和BFC是树叶，合作伙伴和产研供应链让生态树的根越来越扎实。该行表示，在当今竞争激烈的玩具市场中，公司作为中国拼搭角色类玩具的创新引领者，正以其独特的产品和战略眼光，不断深化产品生态建设，拓展全球化布局。国信证券表示，公司作为拼搭角色类玩具龙头，有望充分受益行业高速发展红利。同时自身正通过积极推进IP矩阵建设、品牌推广和渠道扩张，夯实未来持续成长的基础。
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