中金研究近年来,集换式卡牌行业进入快速发展期,产业链参与方逐渐丰富,我们认为产业链融合发展有望进一步成熟,未来行业市场规模仍有较高的发展前景,同时在IP价值日益凸显的市场环境下,具备差异化IP储备和完善运营能力的版权方或具备竞争优势。摘要现状与产业链分析:国内卡牌行业规模快速增长,产业链上下游融合发展。卡牌以其多元类型和多样化的玩法吸引着全年龄段消费者,受众群体广泛。据灼识咨询,2024年集换式...
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