智通财经APP获悉,游戏股今日普涨,截至发稿,IGG(00799)涨7.69%,报3.36港元;心动公司(02400)涨4.19%,报31.1港元;网易-S(09999)涨4.16%,报157.7港元;中手游(00302)涨2.94%,报0.35港元。
中原证券指出,建议关注游戏板块,从近期变化来看,国内游戏产业受中美关税的影响相对比较小,后续有望迎来估值修复。该行指出,从目前国内游戏市场表现来看,玩家需求强劲,2024年国内游戏市场规模、用户规模、ARPU值均创新高。在政策端,版号发放数量持续宽松,2025Q1共发放国产游戏版号362款,同比增加约8.7%,国家以及地方政府多次在重要政策文件中提及游戏、电子竞技产业在文化传播宣传、科技创新赋能层面的重要价值。
中航证券则指出,3月16日,中共中央办公厅、国务院办公厅联合印发《提振消费专项行动方案》,明确指出“鼓励动漫、游戏、电竞及其周边衍生品消费,支持原创IP开发,推动中华优秀传统文化融入数字产品设计”,显示出监管层对文化内容产业从“审慎监管”转向“积极引导”的战略意图。结合2024年以来游戏版号常态化发放趋势,政策端对供给端的放开趋势进一步确认。我们认为,政策环境改善不仅推动产品供给增加,也将提升产业资本开支意愿,开启行业景气上行周期的“政策底”阶段。
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