Temu、Shein大砍广告投放,Meta率先受冲击?

华尔街见闻
17 Apr

4月前两周,Temu已将其在Meta、X和YouTube等平台的广告支出平均削减31%,Shein日均广告支出下降了19%。财务数据显示,Meta去年来自中国的收入达184亿美元,占其1650亿美元总收入的10%以上。关税冲击下,Temu、Shein大幅削减美国广告支出。市场情报机构Sensor Tower的数据显示,在截至4月13日的两周内,Temu已将其在Meta、X和YouTube等平台的...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10