王石“总裁燕窝”翻车,燕之屋的镰刀割不动了

21世纪经济报道
22 Apr

21世纪经济报道记者吴抒颖广州报道  3168元的总裁款燕窝、仅65人付款,这是燕之屋天猫官方旗舰店近期推出面向男人的燕窝截至4月22日的销量情况。  总裁燕窝的代言人,是曾经高傲的商界知名人士王石。两者的牵手极具话题性:一边是逐渐失却商界影响力的暮年“房地产大佬”,另一边则是营销噱头拉满却总不奏效导致业绩承压的燕窝品牌,燕之屋想要靠王石攻入理性的男性市场,注定不容易。  在与王石合作之前,燕之屋...

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