在中国商业房地产市场进入存量博弈的当下,行业充斥着浓浓的焦虑,但依然有企业凭借着对行业与城市的深刻理解,交出了"逆周期生长"的样本。 瑞安新天地行政总裁张斌在采访中反复强调:"所有面目模糊的项目终将被市场淘汰。"这一论断直指行业痛点——同质化竞争与无效内卷,也是瑞安在穿越经济周期中的总结。 在张斌看来,瑞安房地产的差异化策略体现在深度在地化、精准客群定位以及文化赋能与长期迭代这三个关键维度。 进入...
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